YouTube is making it harder for creators to start getting a cut of ad revenue

“YouTube is making it harder for new creators to start earning ad revenue, requiring twice the number of watch hours or Shorts views to qualify for the YouTube Partner Program. This change is set to take effect on February 1, 2024, and will also impact existing partners who must maintain certain metrics to remain in the program. The move is part of YouTube's efforts to compete with streaming services like Netflix and HBO Max. Expert Analysis: This shift in monetization requirements may lead to a decrease in the number of new creators joining the platform, potentially stifling innovation and diversity in content. Additionally, the increased emphasis on Shorts views may favor creators who produce short-form content over those who focus on longer-form videos. The impact on the US market and economy will be minimal, but may have significant implications for the creator economy.”