Technology•The Verge
With smart glasses, Meta holds all the cards but fails to play them well
•2 min read
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“Meta's smart glasses have been met with skepticism due to concerns over privacy, with satirical ads plastered across cities and the company's own privacy efforts being questioned.”
Core Impact Points
- Satirical ads in NYC, London, and DC question Meta's smart glasses and their potential for mass surveillance
- Meta's privacy efforts for smart glasses have been criticized and seem to rely on a single LEA
- The company's partnership with influencer Kylie Jenner has also been called out
We’re leaning in with the playing card metaphor. Across New York City, London, and Washington, DC, ads for Meta's smart glasses have been plastered over with satirical posters from activist groups. One guerrilla ad calls these "the biggest advancement in pervert technology since the trenchcoat.
“" Another transposes the words "mass surveillance predator glasses" over influencer Kylie Jenner's face, calling her out for partnering with the company as a glasses ambassador. The message of these ads is clear. These glasses may violate your privacy - and would you trust Meta?”
Meta seems spooked.
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