Technology•The Verge
The vertical video takeover is here
•2 min read
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“The vertical video takeover is happening across social and media platforms, with TikTok, YouTube, Instagram, and Facebook adopting the format.”
Core Impact Points
- Social and media platforms are adopting vertical video format
- TikTok, YouTube, Instagram, and Facebook are leading the trend
- Vertical video is changing the way content is consumed
This is The Stepback , a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce . The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET.
“Opt in for The Stepback here. How it started For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community.”
Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
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