The Ferrari Luce has at least 500 fans

Core Impact Points

• Ferrari's Luce EV, designed by Jony Ive, has sold at least 500 units, meeting its 2026 sales target.
• The EV's success is largely attributed to strong demand from China, where electric vehicle sales have taken off.
• Ferrari aims to sell around 2,500 Luce units by 2030, making up about five percent of the company's annual sales.
• The Luce EV is priced at €550,000, and the first production model will be auctioned off next month for upwards of $1.1 million.
• Ferrari is targeting a new generation of wealthy buyers, particularly in China and tech hubs like Silicon Valley, with the Luce EV.
• The company's strategy to reach a new demographic may have a positive impact on the US market, as it could attract tech-savvy consumers and increase demand for luxury electric vehicles.