Spotify adds a running mode to its app

Core Impact Points

• Spotify's new running mode uses AI to select tracks based on users' preferences and tempo.
• The feature is available to Premium users and can be accessed through the Fitness Hub.
• Users can choose from 25 presets and customize their workout type, duration, and music preferences.
• The running mode creates audio cues for different stages of a run, currently only available in English.
• Spotify's new feature takes advantage of its AI chops, which have been tested in prompted playlists for the past year.
• The company has also partnered with fitness device maker Peloton to offer fitness content.