Sources: Notre Dame passes Ohio State for richest patch deal - ESPN

Core Impact Points

• Notre Dame's deal with SoFi Technologies is reportedly the largest jersey patch deal in college sports, surpassing Ohio State's previous record.
• The partnership is a landmark multi-year agreement that will see SoFi's branding featured on Notre Dame's jerseys, further expanding the company's presence in the sports industry.
• This deal marks a significant shift in the college sports landscape, with more programs expected to follow suit and secure lucrative partnerships with major brands.
• The partnership is expected to generate significant revenue for Notre Dame, with estimates suggesting it could be worth over $100 million per year.
• SoFi's involvement in college sports is a strategic move to increase brand awareness and reach a younger demographic, with the company's target audience aligning closely with the interests of college students.
• The deal also highlights the growing importance of jersey patch deals in college sports, with more programs seeking to capitalize on the lucrative revenue streams generated by these partnerships.