Soon you can buy Medicare Advantage plans at Costco. What you need to know.

“Costco is expanding its consumer‑services portfolio by partnering with health insurers to sell Medicare Advantage plans directly in its warehouses and online platform. The move gives seniors a familiar retail environment to compare and enroll in supplemental Medicare coverage, potentially increasing competition among insurers and driving down premiums. Costco’s massive membership base and trusted brand could accelerate enrollment rates, especially among price‑sensitive retirees. The partnership also signals a broader trend of non‑traditional retailers entering the health‑insurance market, leveraging data and foot traffic to capture a slice of the $1 trillion Medicare Advantage industry. Expert Analysis: By integrating Medicare Advantage enrollment into its retail experience, Costco may pressure traditional brokers to enhance digital tools and pricing transparency. If the model succeeds, other big‑box retailers could follow, reshaping how Americans access health coverage and possibly lowering overall costs through heightened market competition.”