Reddit is testing a new way to watch — and listen to — its viral posts

Core Impact Points

• Reddit is developing a 'video Reddit' experience that allows users to watch videos and listen to posts in the background, similar to TikTok.
• The new feature is expected to be available for testing later this year, with CEO Steve Huffman citing the success of video content in comments, which already accounts for over 10% of video posts.
• The move comes as mainstream social and entertainment apps experiment with adding TikTok-like video feeds to their products, including Facebook, Netflix, and LinkedIn.
• The 'video Reddit' experience could potentially increase user engagement and provide a new way for creators to monetize their content on the platform.
• The test is also seen as a response to the growing trend of users consuming content in video format, with many already using text-to-speech narration of viral stories on other platforms.