HBO Max embraces vertical video with a new ‘Shorts’ feed

Core Impact Points

• HBO Max launches a TikTok-like short-form video feed, 'Shorts,' to help users find content on the platform.
• The new feed features vertical video and is customized to individual users' tastes and preferences based on their watch history.
• HBO Max also introduces an AI-powered conversational search feature that uses natural language understanding to recommend movies and TV shows.
• The new features are part of the platform's efforts to improve content discovery and compete with other streaming services like Netflix and Disney+.
• The 'Shorts' feed is initially being tested with select iOS users in the US before being rolled out to more devices and markets.
• The conversational search feature is available to select Android users in the US, with plans for expansion to more devices and markets soon.