Google will now allow users to remove visible watermarks from AI content

“Google has announced that users will be able to remove visible watermarks from AI-generated images and videos on certain models, including the Nano Banana, Omni, and Lyria. However, the invisible SynthID watermark and C2PA metadata will remain. This move reflects the industry's evolving approach to labeling AI-generated content, striking a balance between creative control and safety. Expert Analysis: This shift in policy may lead to increased adoption of AI tools for creative work, but also raises concerns about the potential for deepfakes to go undetected. As AI-generated content becomes more prevalent, it's essential for consumers to be aware of the tools and techniques used to create it.”