‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman

Core Impact Points

• Apple's foldable iPhone is rumored to be named 'iPhone Ultra' according to Mark Gurman.
• The 'iPhone Ultra' name is reportedly used internally by Apple employees.
• The iPhone Ultra is expected to be unveiled at Apple's September event.
• The 'iPhone Ultra' name could signal a shift towards a more premium branding strategy for Apple's foldable devices.
• The iPhone Ultra may target high-end consumers with a focus on performance and features over affordability.
• The 'iPhone Ultra' name may appeal to a niche market, but its reception by the general public is uncertain.