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“9to5Mac reports a wave of steep discounts on Apple accessories and Macs as Best Buy's 60th Anniversary Sale rolls out. AirPods Pro 3 are 25% off at $190, AirPods Max 2 drop $120 to $429, AirTag 2 hit all‑time lows with singles at $24 and a 4‑pack for $89, and the M5 Pro MacBook Pro is $650 cheaper for a limited time. These cuts make premium Apple hardware more accessible to price‑sensitive US consumers and could stimulate demand ahead of the holiday season. Expert Analysis: The aggressive pricing by major retailers signals heightened competition to capture post‑summer spending, potentially accelerating Apple’s market penetration among mid‑range buyers. If the discounts drive higher unit volumes, Apple may see a modest boost in revenue despite thinner margins, while retailers benefit from increased foot traffic and cross‑sell opportunities.”
With the massive best prices to date, but we are also now tracking AirPods Max 2 at $120 off and the lowest price in several months on AirPods 4 with ANC. Today’s 9to5Toys Lunch Break also features the return of all-time low pricing on the latest AirTag 2 – singles from $24 (or less) and the 4-pack at $89, a massive $650 price drop on this M5 Pro MacBook Pro for today only, Phone Air back at Black Friday pricing (nearly $160 off, or open-box units up to $350 off), as well as some notable MacBook Neo offers.
Check it all out down below.
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Originally reported by 9to5Mac
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