Apple's iPhone and Mac sales keep growing despite RAM shortages

Core Impact Points

• Apple's iPhone sales reached a record $54.25 billion in the third quarter, a 22% increase from the previous year.
• Mac sales also saw a significant boost, increasing 29% to $10.35 billion, driven by the success of the MacBook Neo.
• Apple's revenue reached $109.4 billion in the third quarter, driven by strong sales of its iPhone and Mac products.
• The company's CEO, Tim Cook, attributed the increase in sales to people upgrading their iPhones throughout the quarter, rather than waiting for the next major launch event.
• Apple has not raised the prices of its iPhones yet, but analysts predict that the iPhone 18 could cost up to $200 more when the lineup launches this fall.
• The company is planning to widely release its more personalized Siri AI alongside the iPhone 18, allowing users to answer questions about what's on their screen, search across apps, and perform tasks.