
Synthesized summary of key facts
The new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it's aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with "core" gamers playing MMOs and shooters.
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“Amazon adds a Games tab to Prime Video, allowing users to access cloud-streamed games like Fallout 4 directly within the platform.”
Amazon combines Prime Gaming, Amazon Game Studios, and Luna into one organization.
The new Games tab on Prime Video offers cloud-streamed games like Fallout 4, Dispatch, and EA Sports FC 26.
The strategy aims at casual gamers already using Prime Video to stream movies, TV shows, and sports.
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